iBooking.com started life in 2003 as Clearfuse Ltd. Originally launched as a general web agency with a focus on bespoke solutions, the focus soon changed to web application development in the travel and hospitality sector. With the acquisition of the remnants of a small technology company who had developed a booking engine for hotels, the company adopted the ASP [Application Service Provider] model and started developing a range of online booking and ticketing products. With the phasing out of all services outwith online booking and ticketing technology, the company rebranded to become iBooking.com in 2007. Over time, the product range was refined to focus on three specific, but distinct areas.

iBooking Hotel is a booking engine used on the hotel web site, allowing small to medium sized hotels, to deliver real-time, secured online bookings from their own web site. With a customisable front-end, and a powerful back office, the hotel has full control over inventory, rates, booking terms, and a myriad of other features to offer direct online booking to their end customers.

Following the success of the hotel booking model, iBooking.com were commissioned to develop an online booking engine for the theatre market. The product, now called iBooking Boxoffice, allows any theatre, cinema, or event, to control their own ticket sales directly from their web site. Interfacing with popular payment gateways, including Secure Trading and PayPal, the product is a powerful alternative to working with 3rd party online ticketing sites.

In 2006, iBooking were approach by a major provider of European airport coach transfer services. The company needed an online ticketing application customised to the needs of their high frequency coach services from busy European airports. iBooking developed a custom application which later became iBooking Ticket. This Software as a Service platform now provides online ticketing for travel and tourism businesses around the world. Flexible enough to support the needs of scheduled service transport operators, sightseeing companies, and activity providers, iBooking Ticket is a very flexible and powerful solution for a wide range of business types. The system has processed more than 1m bookings since launch and continues to evolve to meet the needs of a growing customer base.

The iBooking business model is based on a pay-for-performance model with customers and resellers paying a simple commission on the total monthly value of transactions processed. At the time of writing [August 2011] the company is finalising a consumer web portal to promote iBooking customers to a global marketplace and to act as a distribution channel to further support bookings generated from the company web site.