BetterFXRates
An independent FX comparison and introduction service for people moving large sums across borders.
- My role, through Performous
- Concept, brand and platform build
- Stage
- Recently launched
Overview
BetterFXRates helps people sending meaningful amounts abroad, such as property deposits, investment transfers and repatriated savings, compare specialist currency providers against a typical bank rate. It serves an international audience with a UAE and expatriate focus. BetterFXRates is an introduction service: it does not hold client funds, execute transfers or give financial advice, and its comparison figures are representative estimates rather than live quotes. The business earns commission from partner providers when a customer chooses to proceed, at no extra cost to the customer.
The opportunity
Banks often build a wide margin into the exchange rate on international transfers, and few customers check. On a property deposit or an investment transfer, a fraction of a percent can cost thousands. Specialist FX providers are usually better value, but comparing them takes effort most people never make.
For the business, the opportunity is a referral model: introduce well qualified customers to trusted providers and earn a share of the value created. That only works if every enquiry, introduction and commission is tracked carefully, which is exactly where most introducer businesses fall back on spreadsheets.
What was built
Comparison and quote funnel
Visitors choose a currency pair and amount and see providers ranked against a typical bank rate. Rates are derived from the European Central Bank's daily reference rate and a margin set for each provider, and are clearly labelled as estimates.
Routing by transfer size
Every enquiry is scored by its value. Smaller transfers go straight to a partner through a tracked link. Larger ones, and those referred by partners, are held for a personal concierge service.
Lead pipeline
A private CRM follows each lead through 14 stages from first enquiry to completed transfer, with a full timeline, reminders during UAE working hours and drafted messages that staff review before anything is sent.
Referral and commission tracking
Introducers get personal referral links that credit them for 12 months. Each lead carries its expected commission and moves through invoiced, received and paid, so nothing is lost between provider and introducer.
Provider management
Partner providers, their tracked links, margins, logos and payout terms are managed in one place, so the comparison and the commission figures always come from the same source.
Guides and news
Guides written for property buyers and other larger transfers, plus a news desk where AI scores and drafts relevant stories for an editor to review and publish.
What each part is for
Value based routing
Staff time goes to the enquiries worth the most, while smaller transfers are handled automatically through partner links.
Pipeline and reminders
Each lead has a next step and a timeline, which reduces the chance of a valuable introduction going cold.
Referral attribution
Introducers are credited accurately, which makes it practical to recruit estate agents, advisers and other partners who send customers.
Commission tracking
Expected and received commission sit beside each lead, replacing manual reconciliation with providers.
Clear disclosures
Every comparison is labelled as an estimate and the site states plainly that it never holds funds, which supports trust with customers and partners.
How it was built
Built with AI coding tools
The public site, comparison engine and back office live in a single codebase, designed and written with AI coding tools working from written specifications and plans. That let one person build what would normally need a product team, and ship improvements to production several times a day.
AI inside the product
- AI scores incoming news stories for relevance and drafts articles, which an editor reviews and publishes by hand. Visitors do not interact with AI.
Integrations
- ECB reference rates
- Neon Postgres
- Brevo email
- Plausible analytics
- Anthropic Claude
- Vercel
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